
This hotel, in a romantic palm grove opposite the less vibrant Kenzi Semiramis, is a superbly designed Moroccan fantasy that is the inspiration for Morocco's—and in particular, Marrakech's—wave of designer hotels. Amanjena didn't break any new ground in hotel fashion when it opened; it just refined the look that started here.
The hotel successfully combines a rustic, ethnic spirit with fast-lane contemporary urban style, creating very inviting and delightful spaces for dining, drinking and relaxing. Think majestic Berber
archways, detailed handmade pillows, blown-glass lanterns and scented candles at every turn. In winter, fires warm the rambling lounges and restaurants. The main dining room, which features a stunning setting of fluted pillars and rustic matting, overlooks the theatrical pool, the piano bar is intimate and refined, and the nightclub has a more cosmopolitan air.
Rows of lounge chairs and umbrellas ring the pool to cradle sunbathers in comfort. The sauna and hammam turn up the heat, and the singular bi-level conference facility
can gather 120 conferees within its underground confines.
The roomy accommodations are among the most authentic in Morocco and offer air-conditioning, all-too-firm mattresses topped with exquisite hand-woven fabrics, lovely hand-painted Moroccan-modern furniture, TVs, minibars and safes. Baths have WCs, fine toiletries and bidets. Fresh flowers and balconies in some rooms are among the benefits.
Room service follows a regular schedule. Service, along with the maintenance, is much improved, although it is difficult to reach management for more complex needs. The primarily clientele here is European visitors, many on vacation packages. Some guests complain about the inconvenient location (although the serenity cannot be beat). For a low-risk experience, try the Meridien N'Fis for a blend of full-service amenities or the Villa des Orangers for an immaculate riad visit in the heart of the city center.