Company Overview for Best Western Intl Inc
The world's largest hotel brand,
Best Western International Inc. is active in 80 countries. More than 4,100 independently owned and operated hotels do business under this brand name.
Best Western says it selects its properties based in part on their individuality and that each hotel reflects the culture of the area in which it is located. As a result of this strategy, the chain comprises some properties that were once castles and others that had former lives as drive-in movie theaters.
The chain recently made a commitment to quality standards that it calls BestRequests. This package of amenities and services is now available at every Best Western hotel worldwide. It includes: a Continental or hot breakfast on-site; a data port connection in all guest rooms; free long-distance access, or free local calls under 30 minutes; a coffee/teamaker with complimentary coffee and tea; irons and ironing boards; and hair dryers. In the United States, Canada and the Caribbean, all hotels offer free high-speed Internet access.
Best Western also has expanded what the chain calls Business Amenities. These accommodations can be found worldwide in more than 1,600 hotels and include meeting room space, a free morning newspaper, exercise facilities and free wireless Internet access.
This chain is a recognized leader in the midprice range. Although room rates vary according to market and season, the average daily rate is approximately US$72 in the United States and Can$94 in Canada. Best Western hotels also offer a government/military hotel discount. Business and corporate rates are also available.
Through its multitiered loyalty program called Gold Crown Club International, Best Western gives members an opportunity to earn benefits.