Professional Review

This Philippe Stark-designed ode to hipness, in a former abandoned grain warehouse in the newly redeveloping Puerto Madero area, is aimed squarely at models, actresses and pop stars—as well as the accompanying managers and executives who run the creative enterprises of the world. Three km from the Microcentro area, this unusual and innovative property is the polar opposite of the Four Seasons and Alvear Palace, a contrast of new money versus old.