The owner of EasyJet, a low-cost intra-European air carrier, burst into the crowded cruise market in May 2005 with an entirely new concept to attract a young adventurous traveler who just might think of taking a cruise if the price and experience were right. Using one of the original small Renaissance ships, EasyCruiseOne, the company began operating in the Western Mediterranean in the summer and the Caribbean in winter.
Fleet
EasyCruiseOne is a 4,077-ton ship built in 1990 and takingup to 170 passengers. easyCruise is also now in the riverboat business withEasyCruise Two, and the line is building additional ships to expand its marketsand itineraries.
Itineraries
While the first season began in the Western Mediterranean inspring, summer and fall, the focus has changed to the Greek Islands with the Caribbean in winter. It’s a port a day with the ship remaining in eachlocation for up to 20 hours, then moving the short distance to the next one.
Dining and Decor
While most passengers eat ashore, the menu selections havebroadened to cater to those who wish to remain aboard in some ports. Dining isvery casual with seating inside or outside. Décor is minimal to Spartan.
Programs
There are no special programs as the focus is socializingaboard and ashore.
Onboard Experience
The small plain cabins carved out the former suites come withminimal furnishings and a fare based on a daily rate for the berth only. Bed makingand cabin cleaning come for an extra charge as do all meals. The non-frillsidea schedules the port calls from the morning and on into the night so thepassengers can spend most of the time ashore, wining and dining, then come backto the ship to crash. But as passengers demanded more shipboard options too,dining and activities were increased.
Competitors
The company really has no competition in its niche marketother than overnight and day ferry hopping in the Mediterranean, especiallyamongst the Greek Isles.
